So last week I broke a good story — about the Hong Kong judge labelling Mokotedi Mpshe’s use of a 2002 judgment of his without attribution in the statement dropping charges against Jacob Zuma — and my page traffic and unique users went through the roof. Read the original blog by clicking here. After a bit of canny marketing (i.e. letting people I know at IOL, The Times and Politicsweb about the story), I did more in a day than I did in the previous two weeks. Great stuff (and I was mightily chuffed). 
It wasn’t a hard story to do. It took some time tracking down the judge through his Oxford University alumni and then filling him in on what was potting in SA, but these are all skills I picked up as a salaried hack. I intend to keep doing original content but the tricky thing for a small fry like me is the marketing.
Popularity: 10% [?]
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