Trevor Ncube, the owner of the Mail & Guardian newspaper, has leaped back into the brave new world that is Zimbabwe today with a new daily newspaper, NewsDay. The Zimbabwean publisher and entrepreneur who remained a thorn in President Robert Mugabe’s side with his two weekly newspaper even after he left Zimbabwe talks about the business of launching a paper in a wrecked economy.
Gill Moodie: The first South African media folk really knew about NewsDay was that the Zimbabwean Media Commission granted permission for new newspapers in the country and then a week later (on June 7), you launched NewsDay. I would imagine that you had been preparing for this for quite some time?
Trevor Ncube: Yes, which is why we have basically been able to hit the ground running. We have had over the past 12 months a core team to which we’ve been adding as we thought the prospects were improving for us to be registered (by the commission). For me, the turning point was the inclusive government (with Morgan Tsvangirai as prime minister). When I saw it being put in place and in it there was a strong component about freeing up of the media, that was the window that I was looking for and I said: ‘This is our time; we’ve always wanted to do this’. So we started preparations then.

NewsDay's website.
Moodie: And this was about a year ago?
Ncube: Yes, on September 15 last year. That’s when we really started putting together a business plan in earnest and asking ourselves: ‘What do we need?’ One of the first things I identified was that we needed was a printing press because we didn’t have one.
Moodie: What have you been printing on up till now?
Ncube: We owned 25% of a printing press but we were not in charge of the management of that printing press.
Moodie: May I ask who is ‘we’?
Ncube: I shouldn’t use ‘we’. Alpha Media Holdings is the company that publishes NewsDay. I control 61% of that company and we publish two other weeklies (in Zimbabwe): the Zimbabwean Independent, which is a business weekly, and The Standard, which is a Sunday newspaper. We have a printing company that does commercial printing and we’ve just added a newspaper web press to that. The first challenge in buying the web press was the fundraising. The second was to go out and find the press.
Moodie: Which is a big deal. Did you have to go to Europe?
Ncube: We went to the Netherlands. We found one there and we did it in record time. We also had to identify a building (in Harare) that could accommodate a printing press but there wasn’t one. We had to build a new factory for the press, with a purpose-built foundations so that it doesn’t shake and so on.
Moodie: The web press itself must have cost about R40 or R50-million?
Ncube: No, it wasn’t exactly a brand new press but, ja, it wasn’t cheap. And then we had to ship it. Identifying the press and shipping it into Durban, building the press and putting it in – we did it in a record six months.
Moodie: That’s amazing. The standard is about 18 months, isn’t it?
Ncube: Yes, and our factory is one of the best printing press facilities that I’ve seen in the world – immaculately staffed, which tells us that there are still skills in Zimbabwe. When I went into that printing press I was so proud… To get the printers, we poached from other printers but we also found unemployed people. Industry in Zimbabwe is running at between 20% and 30% of capacity and unemployment is around 80% or 90% depending on who you listen to. So there are lot of skilled people who don’t have jobs and we managed to find the printers and specialised people to man the press. The next challenge was to find the editorial people and production people, people in accounts, sales and in distribution… We have had a core staff of about 12 people, looking at layouts and design for the newspaper, and also looking around in the market to see who’s available and who’s not available. We own our own distribution company – that’s the advantage that we have. One thing that 20 years in this business has taught me is that in African countries, it’s important that you control your own printing and distribution if you are to be a serious player… Click here to read the rest of the interview at Bizcommunity.
Popularity: 3% [?]