Earlier this week I reported on Moneyweb how SA magazines are feeling the pinch of the recession with the latest AdEX/Nielsen’s numbers showing adspend in those titles from 2008 to 2009.
Well, the picture ain’t pretty when it comes to newspapers either. If you look at the chart below (Also AdEx/Nielsens) you can see what I mean. Treat the numbers with some caution because they don’t take into account discounting and other things, but this is useful as an apples versus apples comparison to at least show a broader trend.
You can easily see who the winners have been during the recession (some surprises in weekend business titles). The Independent on Saturday’s Personal Finance section appears to have performed strongly. We also see the Sunday Times up well, according to this measure, although Business Times took a major hit. The relatively new kid on the block, The Times, also shows strong growth despite the odds. The Daily Voice is another standout and Business Day Surveys appears to be cooking.
Anyway, it makes for some interesting reading. Be keen to hear your insights on these numbers. Give the chart a few seconds to load. There are a lot of titles here.
Popularity: 4% [?]

In the book, Smith looks at the future of the Chinese and the Indian economies. Of course, it’s complex stuff but not the doomsday some would have us believe. 








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