Take a look at The Mercury’s great front page today in honour of the big Brazil-Portugal game that is taking place at 4pm in Durban. I love that masthead and Page 1 and 2 is completely in Portuguese (remember Brazilans speak Portuguese too) while Page 3 is back to English. (There are couple more special Portugeuse pages inside the paper too.)
I think this is really fun and well worth the effort for what will prove to be a cooker of a game this afternoon. I’m sure Durbs is pumping with excitement today and packed with passionate Portuguese and Brazilian fans. So well done to The Mercury and I know they put a lot of planning into this. They sent out a press release about their plans for World Cup coverage almost a month ago. Here’s an excerpt about their thinking behind this campaign:
“KZN’s got a ‘dream draw’,” says The Mercury Editor, Angela Quintal. “Five of the world’s top soccer nations with the best fans are playing in Durban – giving The Mercury a strong dose of ‘soccer fever’ and an abundance of rich content on which to draw.
“Spain, Brazil, Netherlands, Portugal and Germany are playing first round matches at our magnificent Moses Mabhida stadium. Nigeria’s Super Eagles may also spring a surprise.
And, of course, we’ve got the group’s hottest ticket – Portugal v. Brazil -on June 25. Excitement around the clash of these two Portuguese-speaking soccer giants is already high, tickets are scarce and, with Category 1 seats to give away,
The Mercury has a promotional coup.
“In addition to strong local support, Durban is going to be flooded with Portuguese and Brazilian fans and a large contingent of journalists feeding the soccer-crazy fans back home,” says Quintal. “I don’t want to give too much away, but our edition on the day of the match is going to be a real celebration – for both English and Portuguese readers.
There’s a vibrant Portuguese community in Durban and we’ve had fantastic support from them,” says Quintal.
“We’ve uncovered some fascinating links between our countries – for example, the celebrated nineteenth-century Portuguese poet, Fernando Pessoa, had his first poem published in The Mercury in the 1800s. There are numerous
soccer players, coaches and team links we’ll be investigating and, for a bit of fun, we’ll be weighing up the talent on Durban’s beaches against that spotted on the beaches of Ipanema,” says Quintal.
And here’s The Mercury’s own story about it.
Popularity: 6% [?]



"The best bunny is when you’re 18 years old, sitting on a poof in front of your mom’s TV after staggering home from an all-night clubbing session," he opined fondly.
I’m hazarding a guess that the Joburg newsrooms feel it’s not very important as it’s not affecting Joburg. If it doesn’t happen in the Big Stink, then it’s not particularly exciting — and there be the rub.
off to chookie that they even named a pasta dish after him.








Loading...