South Africa Digested
Almost all the newspapers’ sales are down year-on-year in the latest ABC figures (for the second quarter of 2009) but it could be a lot worse. Most drops were in the single digits and, frankly, a drop in circulation in recession is to be expected as newspapers control their circulation more tightly (i.e. they minimise [...]
Bulking, the practice of selling copies of your publication to a third party for them to give away – or not – will soon be back in the spotlight in South Africa. Once it was mightily fashion-forward – especially bulk deals to disadvantaged schools that newspapers could count as circulation and trumpet as helping to [...]
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