Call me a snob but why do wealthy people insist on showing off their wealth? Why on’s God beautiful earth must they build Sandton-style Tuscan villas for holiday homes, I wondered last week while I was spending the school holidays with my family at Chintsa West, about 30kms up the coast from East London.

Chintsa West... wild and remote. Would you want to stamp your mark on this coast with a Sandton villa?
In a gap in the dunes, you gaze up from your invigrating beach walk and are assaulted by four double-storey palatial homes in the Chintsa Bay estate development, garishly festooned with red tiles. They’re an absolute bloody blight on what is a beautiful bit of the coast line. Most of the original holiday homes here are simple little structures, rondavels or little two-bedroom houses with gnomes in the wind-swept gardens and ceramic dolphins on the walls. And that’s my idea of the perfect holiday home – small and ramshackle, stuffed with second-hand furniture into which you can traips beach sand and not care a fig.
At the very least, there should be a law that beach homes should have brown or green roofs so that they blend in with the landscape.
You really have to wonder about the crass psychology of people who can’t see that their montrous holiday homes stand out like sore thumbs in places where most people come to get away from the suburbs. They’re also the kind of people who parade around in huge 4X4s, making everybody’s elses’s lives difficult in parking lots. These 4×4s are conspicuously shiny and clean, seldom having ventured off the national roads onto dirt roads.
Tut, tut. Keep your conspicuous consumption in the suburbs, pigs.
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Like many parents, I view the school holidays with some trepidation and, I do not lie, if you’ve ever wondered into a shopping mall on the first day of term you can see visably joyous mothers relishing being out and unemcumbered their little bundles of demands.
I’m hazarding a guess that the Joburg newsrooms feel it’s not very important as it’s not affecting Joburg. If it doesn’t happen in the Big Stink, then it’s not particularly exciting — and there be the rub.
So what can a gal formerly known as Yuppie do? Drive down to the ocean and let the waves wash away your blues. As I parked at the reef and watched the wind barrel across the sea, I lamented on Twitter: "Money’s too tight to mention. It’s so paralysing and depressing. Hasn’t been like this since 1993 for me." And, hey presto! In a couple of minutes, I had two replies, one from a gem dealer in Bangkok and another from a woman in Cape Town. "It’s grim when it gets tight," said the Bangkok gem guy. "We were so short recently that we couldn’t even pay attention! Thankfully all OK now". That made me laugh, and then came the tweet from Cape Town: "Ditto. Mama needs retail therapy." How cool is that? Twitter is much maligned but, because it’s faceless, you feel more confident about voicing your thoughts. I felt instantly better after reading the two tweets and heartwarmed by the fact that there are others out there just like me and I can connect to them. We’re all in this together, I realised, and we can talk to like-minded people we’ve never met across the planet so easily. That’s what being a globalised economy is all about.
It wasn’t a hard story to do. It took some time tracking down the judge through his Oxford University alumni and then filling him in on what was potting in SA, but these are all skills I picked up as a salaried hack. I intend to keep doing original content but the tricky thing for a small fry like me is the marketing.







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