Of course, we Saffers love to dis the Ozzies. They have a nice climate, no crime and are such bad winners. Take a look at this cheesy old Paul Hogan ad for Australian toursim from the 80s:
The reason why its come up is that the Ozzies are about to embark on a complete image makeover for their tourism marketing after the ‘Where the bloody hell are you” campaign tanked. Apparently some nations (like those touchy Brits) thought it was offensive and banned the ad. We had it on SA TV and I’m thought it was just lame:
Anyway it’s nice to know we’re not the only ones that cock it up completely some times. And if you were thinking of swanning off to your Ozzie mate and crowing about how great South Africa is and how boring Australia is, watch this first:
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