Cosmo: It’s not all about the sex

I learned two interesting things today about one of South Africa’s biggest women’s magazines, Cosmopolitan, while talking to editor Cathy Lund about research Cosmo has done on the millennial audience: That Cosmo’s website has been redesigned and relaunched in the past week (it was supposed to have been revamped in October last year but problems [...]

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Generation Y loving the tech, being online & social media [Cosmopolitan SA research]

Cosmopolitan South Africa (Twitter: @CosmopolitanSA #CosmoMillennials) released the findings of its first #CosmoMillennials survey. Aimed at better understanding its growing Millennial audience, the online survey was completed by over 3 400 respondents, who submitted more than 34 000 open-ended responses. The Cosmopolitan ‘Why Millennials Matter’ survey is the most comprehensive survey the magazine brand has conducted [...]

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Media24 digital bundle good deal for consumers; questionable for advertisers [ABC Q2 2014]

The Audit Bureau of Circulations of South Africa has released circulation statistics for the period April — June 2014. Here are several consumer magazine ABC figures that stand out for us (see our newspaper ABC analysis here). We’ve also updated our list of the biggest circulating consumer magazines in SA. Note: we compare the current figures [...]

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